One stealable product idea or growth play, once a week.
Get the moves that actually work, with evidence from winning companies who shipped it.

Read by 50,000+ PMs, founders, and builders who want to grow their business

Latest Ideas

☕ 5 things to know in 5 minutes

Is your roadmap making you worse at everything? How are 2-minute soap operas making $1B? What is the music industry doing with AI? Do your users know what you cost them? And who's financing customers instead of equity?

Jaryd Hermann

Adding ambient AI

How to put AI to work where nobody is looking for it

Jaryd Hermann

☕ 5 things to know in 5 minutes

Why would a food app become an airline? Are lucky people just the ones who look up? Should you buy your customers instead of selling to them? Why is more code not more product? And Apple just stop selling iPhones?

Jaryd Hermann

Steal this data from Anthropic's 1 million user interviews

The AI labs are telling you exactly what to build

Jaryd Hermann

☕ 5 things to know in 5 minutes

What does a cracked 50-year-old math problem mean? Why was Burberry burning $30M+ in clothes? What was Apple actually selling for 99¢? Are you wasting Fable, and how not to? And why does everything you own keep getting worse?

Jaryd Hermann

How to control what AI says about you

Copy this simple move to enable your best salesman

Jaryd Hermann

☕ 5 things to know in 5 minutes

Did China just outlaw your retention strategy? What happens when hacking becomes free? What's the cost for staying at the frontier? Which rung of the AI ladder are you on? And is your growth problem actually a you problem?

Jaryd Hermann

The Meme Viable Problem

The simplest way to know if a problem is real, and a 3-step playbook to using it

Jaryd Hermann

☕ 5 things to know in 5 minutes

Why is gaming the key to AGI? Why did a bird-speed app just hit 300K users? Does AI actually destroy jobs? How does FIFA profit more when the big teams advance? And is AI your new storefront, or your replacement?

Jaryd Hermann

The "Open OS" play

How to compete by opening up what someone else keeps closed

Jaryd Hermann

☕ 5 things to know in 5 minutes

How do /goals work in Fable? The best new salesperson? Developing with AI, what's still yours? How did three YouTubers just beat Star Wars? And what is SpaceX doing with a new device?

Jaryd Hermann

The sidecar strategy that saved my first business

How to sell more without selling anything

Jaryd Hermann

☕ 5 things to know in 5 minutes

Is the AI-spending era over? Who is the default chat now? Did you know about the new app store math? Are you ready to not get this AI fine? And what screenshots are killing your conversion?

Jaryd Hermann

How to steal a customer base

the "fork" strategy

Jaryd Hermann

☕ 5 things to know in 5 minutes

Can a fake bug hijack your coding agent? Can a government switch off an AI model? Did Elon just buy Cursor with money he didn't have a week ago? Why did Snap beat everyone to AR — and may still lose it? And is "AI" now a turn-off?

Jaryd Hermann

What most winback plays get wrong

And why this winback move actually works

Jaryd Hermann

☕ 5 things to know in 5 minutes

Is ChatGPT the new Meta Ads? Why is Apple renting its brain from Google? Where do the top apps actually grow? How long can an agent work alone? What happens when AI labs go public?

Jaryd Hermann

Why weekly paid plans are winning

Stop selling the next year. Start selling the next 7 days.

Jaryd Hermann

☕ 5 things to know in 5 minutes

Which types of trials win? Do new apps stand a chance? How do you market to agent buyers? Are you building for AI users yet? Why are models changing pricing?

Jaryd Hermann

Why this hybrid "webinar" strategy actually sells

How these 4 companies drove growth with a unique webinar play

Jaryd Hermann

The super long quiz strategy

A boring move that helped one app go from $2k to $115k a month later

Jaryd Hermann

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