Good morning guys, happy Friday, and last weekend I made another mini a game for you!

It's called Logo Runner and it's a simple and quite addictive 2D arcade-style trivia game about how much you actually know about tech, business and startups. So, how much do you think you know? Each round asks you a harder question. You raise money for your company by grabbing the correct logos, dodging the wrong ones, and trying not to miss too many of the right ones.

I had fun building lots of easter eggs in there, mostly around in-game objects that either help you or hurt you. Zyns, term sheets, bugs, AI agents, pivots, gifts, special unlocks. As you get to later “rounds” you unlock more of them in your speed run.

Bragging rights live on the leaderboard. My high score so far is $19,000, which I am reliably informed is beatable. Someone has even tried to beat the system with a Claude agent playing the game…I see you Jason 👀

In the next 5 minutes over your coffee: why Anthropic just deleted a tab, what delayed trains have to do with your startup, the 80/20 list every founder should have pinned somewhere, why you're not stuck in your head, and the one piece of software you've never tested.

beehiiv built recommendations that let you do both. As a growth person it's one of my favourite things beehiiv offers. Genuinely, some of my highest-quality subscribers have come from the recommendation network, and beehiiv verifies every new subscriber, so you know the growth is legit.

Three ways this growth engine works:

It's a combination of social proof when other publications vouch for you, and a perfectly targeted recommendation network to find newsletter subscribers when you want to dial up growth.

If you're just starting out, beehiiv have created the perfect newsletter growth engine, and you can start using it on day 1 to get going from zero to your first hundred subscribers.

On Wednesday, Anthropic folded Claude Cowork back into Claude. Honestly, at last. Life is much simpler with just Chat and Code. They also launched Docs, Slides and Claude Design inside Chat conversations which I think is a brilliant consolidation move.

Their reason was "People used both, and told us the frustrating part was deciding where a task belonged."

So now Claude decides what tool/product to use based on what you ask.

Cowork shipped as its own surface at fist because it had it’s own team at Anthropic solving its own problem. Fine. That's how things get built.

But every mode selector you ship is a question you've decided the customer should answer for you. And they're usually bad at it because answering correctly to some degree means understanding your architecture. Yes, Anthropic could have had Claude Docs, Claude Design, Claude Cowork all as tabs in Claude giving each team their surface to own, but that makes it hard for the user to pick where to go especially with always evolving work in our chats.

Find the choices your product asks people before it gives them anything. Which plan, which mode, which template, which workspace. We tend to break our products up based on our own org structure but often, that’s not the best for the user.

The follow-up nobody sent. The signup nobody researched. The buyer signal nobody saw.

Attio's agentic CRM closes those gaps. Custom agents and automations are the always-on revenue engine, accelerating every motion your team runs and keeping deals moving between the moments anyone is actually in the room.

Attio works 24/7, so you cover more ground together than you otherwise could. Every customer signal becomes your next move, which is how pipelines stop leaking.

Rex Woodbury once asked Priscilla Chan (Zuck’s wife) how she balances depth of impact against breadth of impact. Her answer: to go broad, you first have to go deep.

When she worked at UCSF Medical Center she noticed the number one determinant of whether her patients actually got care. Not insurance. Not income. Not the doctors. It was whether BART was running on time. If the train was delayed, patients skipped the trip rather than risk missing work.

So the highest-leverage health intervention available to her turned out to be… funding better trains. That insight went on to shape her philanthropy at CZI.

"I never would have had that perspective," she said, "if I hadn't worked in the hospital."

Depth creates insight that's hard to copy and impossible to fake. When you see something only because you spent real time inside a space, you get the root causes that so many founders miss. The ones who whiteboard a market from the outside and go hunting for gaps or niches based on YouTube videos and Claude outputs. I’ve done the latter, but that’s probably why none of my app ideas have taken off lol.

Nobody was ever going to find the BART thing on a market map.

Greg Isenberg posted this list a while back and I've never deleted it.

Retention over acquisition. Listening over pitching. Existing customers over new leads. Word-of-mouth over paid ads. Observing over asking.

Read that list, which stands out to you? Where are you leaning more on the 20% side? Then dial up and do more of the other side this next week.

Zan Tafakari wrote something I keep coming back to:

"We are more than just our minds. In fact we're more than just our bodies. What we do, how we think, and the way we feel are all intimately connected to the context in which we exist. But for so many people now, that context is reduced to a 5-inch screen, with serious neglect to anything further than an arm's length away."

I wish I didn’t spend as much time as I do in front of this laptop…

When we feel stuck and caught up in our own heads, it's usually because we genuinely are stuck. Same room, same screen, same couch, same week, same autopilot. We've all slid into confirming to more or less the same week over and over in more or less the same environment, even though different minds obviously thrive in different ones.

The antidote to fear, frustration, procrastination and overwhelm is nearly always action. And action is often the last thing you want to do in that state. It works mostly because it changes the context you're operating from.

Small experiments. Work from a coffee shop today if you never do that. Take Monday's call walking. Book the weekend away trip you've been not-booking since March. Cut screens one day this week and read a book you usually wouldn’t.

Chris Paik argues that the "scientific" side of investing is seductive. The idea that somewhere out there is a formula separating the good bets from the bad ones. In venture it keeps luring in the smartest and hungriest people in the field, and even when you get the science right it's only half the equation.

The other half faces inward. The study of your own judgment, intuition, incentives, and our natural tendency to want to outsmart ourselves. As he puts it: "We can fabricate rationales that we know we will accept because we know ourselves."

Studying yourself is less fun than studying a market, and taking it seriously drags up uncomfortable things. So we skip it. Which means the algorithm you use to handle every obstacle, internal and external, runs unchecked.

Every person alive is subject to multiple mental biases. If you think you're not, that's a mental bias.

Would you ship software you never tested? Obviously not. So stop doing it to yourself.

Start by writing down the emotions, motivations, instincts and patterns you think actually drive your decisions. When you're about to throw $100 at a meme coin, what's driving it? Greed? Impatience? For me it's both, every single time.

Chris's rule to run on: hold strong opinions, but listen carefully for contradictory evidence 👇

🛠️ A tool—Claude Docs and Claude Slides shipped Wednesday, inside the conversation. Decks you can edit inline and export to PowerPoint or PDF → See what shipped

📺 A video—Nvidia spent $12,903,300,000 buying Hugging Face, and hid a joke inside the number. Turn 129303 into Unicode and you get the hugging face emoji. Turn it into a hex code and you get Nvidia green. They probably overpaid by $30.3M to make it work → Watch it (yes that’s me #selfpunt 😂)

📬 A read—Ever wonder what caused Vine to die? → How Vine Died