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Writing The Diff and build products in public to put ideas to the test.
Jul 3, 2026
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6 min read
How do /goals work in Fable? The best new salesperson? Developing with AI, what's still yours? How did three YouTubers just beat Star Wars? And what is SpaceX doing with a new device?
Jun 30, 2026
11 min read
How to sell more without selling anything
Jun 26, 2026
7 min read
Is the AI-spending era over? Who is the default chat now? Did you know about the new app store math? Are you ready to not get this AI fine? And what screenshots are killing your conversion?
Jun 23, 2026
15 min read
the "fork" strategy
Jun 19, 2026
Can a fake bug hijack your coding agent? Can a government switch off an AI model? Did Elon just buy Cursor with money he didn't have a week ago? Why did Snap beat everyone to AR — and may still lose it? And is "AI" now a turn-off?
Jun 16, 2026
And why this winback move actually works
Idea Bytes
Jun 12, 2026
5 min read
Is ChatGPT the new Meta Ads? Why is Apple renting its brain from Google? Where do the top apps actually grow? How long can an agent work alone? What happens when AI labs go public?
Jun 9, 2026
12 min read
Stop selling the next year. Start selling the next 7 days.
Jun 5, 2026
Which types of trials win? Do new apps stand a chance? How do you market to agent buyers? Are you building for AI users yet? Why are models changing pricing?
Jun 3, 2026
10 min read
How these 4 companies drove growth with a unique webinar play
May 26, 2026
A boring move that helped one app go from $2k to $115k a month later
May 21, 2026
9 min read
And the cheapest growth feature you can steal from them and 4+ others
May 12, 2026
Consumer apps live and die by doing this one thing really well
Apr 30, 2026
Try this easy and free way to get AI to become your best salesperson
Apr 27, 2026
13 min read
A guide for how to get a first time build with no failures and crashes. Exact steps, custom made templates, and a video walkthrough
Apr 22, 2026
The Labrador Problem, FOMO-flation, and 4 things I tell myself to stay sane
Apr 16, 2026
How I built them and knowing if they even work
Apr 14, 2026
And the unusual chat-first upgrade flow I've made
Apr 9, 2026
16 min read
here's what I did and how I quickly fixed it (with screenshots)
Apr 7, 2026
Building fast to fail faster, doing what's fun, and why constraint is the product
Mar 3, 2026
And can I even build the feature that makes this worth buying?
Feb 28, 2026
Day 2: Stupid walls and a PSA on debugging stamina
Feb 26, 2026
And my only feature was broken
Feb 25, 2026
The day 0 cold start, introducing the idea, and what I did in the first 2 hours